There are few who could honestly say that they have not experienced the crushing anxiety felt when faced with a blank page – writer’s block, creative constipation – whatever pet term you may wish to assign to your own personal prison cell, rest assured, it’s normal (though it is the very reason that I am not a designer myself!) However, in spite of the intense pressure that only a flashing cursor in a new Word document can deliver in droves, I do appreciate there are a select group of folks who relish the opportunity to go head to head with such a vast opponent – white space.
The Beauty & Potential of White Space
Think Small, Bill Bernbach (DDB)
While the UK may well have ground to a halt during our recent visit from ‘The Beast from the East’, it brought with it a seemingly endless blanket of exactly that – white space, and in the calm, contemplative quietness that snowfall somehow demands of us, the oxymoron ‘negative space’ became all the more contrary, instead teasing us with naught but beauty and potential, the kind that only a blank canvas can, and even as a self-confessed kenophobic, the boundless opportunity in space was obvious.
Music is the silence between the notes
As the UK ground to a crushing halt, a rare opportunity was found to think, consider, write, draw, catch up on emails, or simply spend time static. The storm provided a poetic reminder of the importance in the possibility that comes with white space, both in our work and play.