Today marks the 102nd birthday of the late, great Roald Dahl, arguably the greatest story teller of all time (sorry J K). We have him to thank for Gobblefunk, some of which has rather fortuitously found its way into common parlance such as ‘whizpopper’ and somewhat splendiferously the Oxford English Dictionary too.
A Whoopsy-Wiffling Day: Many A Happy Return Roald Dahl
Many of us have Mr Dahl to thank for our love of reading, and more importantly our love of storytelling. Much of what we do at CellarDoor revolves around telling stories in a way that entices and engages, piques interest and strikes a chord. As designers, we have a responsibility to ensure that brand stories are told, understood and embraced by the consumer in order to nurture relationships and build bigger, better brands for the future. Unlike the birthday boy though, it could be said we have a much smaller window in which to make an impact.
So, much as McDonalds have honoured the King of Storytelling each year with their abridged versions of some of his classics, selecting what is considered to be only the finest material for their Happy Meals, so too must we extract the life blood of a company and bring it to life in a presentation of visual splendour that Phizzwizzards* are made of – to tell their story and have it shared.
We have been fortunate enough to work with the lovely folks at Battledown Brewery who wanted a facelift of their branding which fell short of the mark when it came to selling their heritage. After thoroughly researching the history of Battledown, CellarDoor learned of its Saxon legacy and an alchemist named Baedala, the settlements founder, and so we had the threads of a jolly good story to pull together that could imbue true heart, soul and spirit into the brand.
Inspired by Saxon folk art, CellarDoor created wood block style illustrations that were sympathetically executed, and which make Battledown Brewery’s story feel authentic. Their new look has been well received and certainly stands out among its competition on the shelves.
In this game of storytelling, we can only hope to be as great as Roald Dahl, but where there is a tale to tell, we really do love to tell it in a way that gets people talking and feeling, for there is nothing that makes us feel more saddened than the thought of an unsung song, an unshed tear – an untold story that no one will hear.
Let us spin your yarn.