Bang on with BILLY BOY!
BILLY BOY is Germany's no.1 condom brand and were looking to launch into the UK. A bold and difficult move for a brand whose mascot is a comedy penis in a conservative British market dominated by a single brand.
Targeting 16-20 year olds we produced a campaign proposition that was built around the principle 'whatever you are into, get into a BILLY and Bang on' - encouraging condom usage amongst an audience who were often not. Using humour as a means to break taboos, we designed a launch campaign that enabled the brand to talk honestly and frankly to its audience.
As creative partner to the brand we helped launch, establish and subsequently be listed within Boots - the UK's largest distribution channel for condom purchases.