Elephant Moon

A new brand with imagination at its heart


Elephant Moon Day Nurseries is a small independently run child care provider looking for a new brand. With a keen eye for aesthetics, they wanted to showcase a distinct personality that resonates with the parents and children alike.


We wanted to use the opportunity to challenge the nursery industry and demonstrate that just because you are aimed at children, doesn't mean you have to be childish.

The result is a bold and contemporary aesthetic that separates the nursery from the rest of the market. The brand revolves around a set of characters that inspire the imagination of the children. The characters are animals from across the world that interact with the environments and with each other.