Back in 1994, the only way to get That Friday Feeling was to take your pocket money to the local corner shop and buy yourself a Crunchie bar on the way home from school. Nowadays though, there are clever bods really thinking about what that feeling is, and how it can be capitalised, in much the same way Cadbury’s did all those years ago, with sales of Crunchie increasing by +15.3% the last time the iconic rollercoaster hit our screens.
Considerations on That Friday Feeling and the four day week
To [mis]quote Orwell – all days of the week are equal, but some days of the week are more equal than others.
Readers of our CellarDoor blog may be beginning to question our work ethic by now, and perhaps not entirely without blame given that we have head-scratched, brow raised and beard pulled about whether it’s truly possible to work, play and live in harmony within the current landscape where the majority of us conduct our daily grind.
This preoccupation though is not exclusive to the team here at CDHQ but is a subject that has got employers, scientists and psychologists alike across the world cogitating harder than ever before, hoping to strike gold in unlocking the answer to how we can all achieve a more balanced lifestyle with some big steps forward in this regard. Unfortunately though, we are no closer to finding the Elixir of Youth, but we’ll park that for now.
Because Friday's just feel different...
Radio One are among the most recent big dogs to shake things up in this respect, recognising the need “to reinvent the way young people listen to the radio, to disrupt traditional thinking and to look for new ways in which to grow audiences”, and so in a bid to do just that, they have introduced for the first time in the stations history, the four day working week hoping to give their “young audience that feel-good factor a day early”.
Come Again...I'm not sure I heard you correctly
While this may at first appear quite revolutionary, in a global context, it isn’t, and companies such as Amazon, Basecamp and Reusser Design have all adopted a three-day weekend as part of their business model in some form or other, and for good reason too, with reported increase in productivity, fewer sick days, and less requests for annual leave.
Arguably more important than that though, are the more abstract reasons a company or organisation may wish to embrace the idea of a four-day working week as a permanent fixture, those which include the positive impact on both climate change and the fight toward gender equality, concerns which are undeniably pervasive in today’s society and more than worthy of consideration in this context, it having been estimated that women still do 60% more unpaid household work than their male counterparts.
Three, is a magic number
The bottom line here is – this is a three-pronged topic, which can be reduced to the business benefits, the human benefits (including environmental factors) and the emotional (responsive) facet – the recognition of the innateness that Friday simply is different from all the rest and should be treated as such.
While the above merely glosses over the more convincing arguments for a change in working habits, there are myriad more, this is a topic rich with pro’s and seemingly lacking in con’s. That said, the five-day week has been the accepted norm since about 1926, the transition in America at least, from a six-day to the five-day status quo taking some 20 years to take full effect, with most of the world duly following suit.
It may well be time for a shake up to the existing state of affairs and those bold enough to lead the revolution will likely reap the benefits, but it is simply not an option for the vast majority of us due to service requirements. It is simple maths to state a business must be ‘open’ while its clients are in order to survive so while this remains the status quo, That Friday Feeling retains its heady scent, teasing us from Monday through Thursday in the knowledge that it truly is the best day of the week.
A Toast - To A Happy Friday!
Here at CDHQ we do all that we can to ensure that Fridays do feel different, perhaps the stereo is on just that little bit louder, maybe there is a cake or two for elevenses, but there is always a beer each Friday afternoon to toast the week just passed and greet a weekend well earned. While a four day working week may well sound nifty, I struggle to think about a feeling that could come close to that which grips the nation on a Friday, the electricity passing between people with words unspoken, the anticipation for the weekend hanging as heavy as the hot air in the summer months.
I’m not ready to trade that feeling. Not just yet.