Mowchi came to us with a clear brief, to evolve from a bubble-tea-only concept to an Asian inspired lifestyle cafe. We needed to design a franchisable space that could hold its own amongst a globally growing trend. The brand sits at the forefront of an exciting cultural crossover, redefining how we enjoy coffee and matcha.

With a strong brand aesthetic and social media presence, the design had to mature in line with the current audience. We looked to create a space that reflects and nurtures the Mowchi community’s way of life, creating a calm and inviting atmosphere. We looked towards minimalist design, and Japanese influences on shape and materiality. Bespoke pieces of furniture and lighting were selected with scalability in mind, cost and production being a key focus of franchisable design.

We created a franchisable design language that is recognisable, consistent, and ready to be executed globally. The result of working so closely with Mowchi’s founder and aligning with their vision, has allowed us to build on a relationship that sees us supporting them with the opening of all future stores. Mowchi’s community is growing with every new location, and we are proud to be part of it. The best moments are Made in Mowchi!